In autumn 1976, investors found in Flick's granddaughter Dagmar Countess von Vitzthum and her uncle Karl Raabe. They invested about 10 million German Marks in the reconstruction of the park, which previously cost three times as much. At the same time, Rudolf Erich Leicht, father of today's managing director Christoph Andreas Leicht, decided to take over the park for the investors.
As managing director Horst Hammelberg was hired, he brought a new concept. Inspired by the nearness to the Baltic Sea and the catchment area, the concept is based on the "maritime theme of the Hanseatic League".
The conversion takes 7 months. Among other things, the buildings in the entrance area as well as the souvenir shop and the Self-Service Restaurant were kept in order to save money and time.
Therefore, the similarity at the entrance to the other LEGOLAND® parks can be seen long after the takeover.
On May 15, 1977, HANSALAND opened its gates to the public for the first time. Already this year, three quarters of a million visitors flocked to the amusement park. Among other things, some new ride attraction attracted the public. Including Northern Germany's first original American wild water ride of the company Arrow (commissioning on 21 July of the year).
The new park management received great approval due to the revised pricing policy. Instead of collecting for each attraction individually, as in the LEGOLAND® Sierksdorf, the guest pays only once nine German Marks for entry and can use all offers free of charge. The inclusive price became a promotional marketing strategy.
| Year | Investment and Development |
|---|---|
| 1978: | Opening of the largest and most modern domed dolphinarium in Europe. In the Aquarena the "Florida Dolphin Show" is presented over several years, in which James Tiebor shows the art of his dolphins. |
| 1979: |
The western town of Bonanza City is being expanded, including the Shooting Gallery, the Gamble Hall and the old Blacksmith. Another special investment is the Omnivision Cinema with a dome roff made of glass and a giant parabol screen, very close to the western town. On 70 mm projectors, action films from the US were shown. |
| 1980: | A star is born at the roller coaster sky. Europe's largest looping roller coaster Nessie is inaugurated. Its form is unique in the world. The rollercoaster reached cult status, among other things, by passing through a loop without over-the-shoulder restraints. |
| 1981: |
Commissioning of the giant swing boat Flying Dutchman, which carrys its passengers to a lofty height of 24 meters. Expansion of the themed area Adventure Land. |
| 1982: | Addition to the show program with sea lion demonstration and dog revue. |
| 1983: | Construction of North Germany's largest show theater with around 1800 seats. |
| 1984: | The big show theater is inaugurated. At the opening, Frank Elstner will be presented with the exclusive show "Wetten Spaß". |
| 1985: | Wim Thoelke Show "The Big Fun" in the show theater. |
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1986: |
Commissioning of the water ride Super Splash with a drop from 20 meters height and 85 percent incline, including a small ski-jump. Michael Schanze live with his Plopper Party "The show from the audience - For the audience". |
| 1987: | Renaming of HANSALAND in HANSA-PARK. |